Email continues to be a very popular choice in the world of digital marketing. From building customer relationships to driving engagement, email marketing has been able to deliver consistent results for years.
But just like any other form of marketing, email marketing only works if all the different spokes of your marketing wheel work together. And one of the most important of them is the email marketing service you select.
Top 9 Best Email Marketing Services
- Sendinblue — Best for growing your customer base
- Constant Contact — Best drag-and-drop builder
- MailerLite — Best for the essentials at an affordable price
- Omnisend —Best omnichannel email marketing platform
- HubSpot — Best for automated email marketing
- Moosend — Best for eCommerce
- AWeber — Best value for low subscriber count
- GetResponse — Best for automated lead generation
- Drip — Best for new eCommerce businesses
- ConvertKit — Best for influencers, bloggers, and creators
The Best Email Marketing Services Compared [August 2022]
No matter how many subscribers you have or how amazing your content or marketing campaign is, things would just not work out if you have not selected the best email marketing service. To help you make the right decision, here we have a list of some of the top email marketing service providers-
Rather than targeting brands and businesses, ConvertKit takes pride in working with content creators. This includes YouTubers, vloggers, bloggers, etc. who want to sell products. Especially if you have just recently started creating content, ConvertKit can set you up for a powerful email marketing campaign.
But with that being said, the platform does not offer a lot of templates for building landing pages and misses the now-famous drag and drop builder. But rest assured that creating a landing page with ConvertKit is still super simple. It also offers plenty of options with regard to integrations with e-commerce platforms, membership sites, and landing pages.
ConvertKit offers a Free plan that comes with unlimited, customizable CTAs and signup forms, along with unlimited traffic, more than 30 landing page templates, and mobile responsive design for up to 1,000 subscribers. If you have more than 1,000 subscribers, the paid plans for the same start at $29/month.
All the paid plans come with 90+ direct integrations, API support, automated email sequences, visual automation funnels, reporting, and premium support.
Top Features of ConvertKit
- Great choice for content creators
- Highly affordable plans
- Free plan comes with great features and resources
- Several integration options in paid plans
- Visual automation to make email marketing simpler
2. Constant Contact
Constant Contact is currently one of the most popular names in the email marketing industry. In fact, the platform has been around for more than 20 years. Building an email campaign with Constant Contact is super simple. It offers more than 100 mobile-optimized and pre-built templates to choose from. There is also a drag-and-drop builder to help you customize the templates.
You also get excellent analytics features that help you track the click-through rates, open rates, and even data for individual subscribers. You can also set up automatic email messages for someone new to your subscriber’s list and even take advantage of drip campaigns. You can also integrate Constant Contact with multiple platforms, including WordPress, Shopify, Gmail, and more.
Constant Contact offers two different plans- Email and Email Plus. Pricing for both the plans depend on the number of subscribers you have, The Email plan starts at $20/month for up to 500 subscribers, and the Email Plus plan begins at $45/month for up to 500 subscribers.
With the Email Plus plan, you get added features like advanced eCommerce, automated emails, RSVPs, A/B testing, surveys, polls, online donations, coupons, and more. There is also a Lite plan for beginners who want to send up to 10,000 emails in a month. The plan costs $5/month and comes with customizable templates, 500MB storage, email scheduling, e-commerce, landing pages, and more.
Top Features of Constant Contact
- More than 100 email templates
- Drag and drop builder
- Email marketing automation
- Multiple tools for powerful e-commerce marketing
- Track email marketing results in real-time
Just like ConvertKit targets content creators, Aweber focuses on small businesses. The platform has been around for more than 20 years and also claims to be the brain behind the email autoresponder. It lets you create email templates within seconds with its powerful drag-and-drop builder. If you don’t want to create one yourself, you have the option to choose from more than 700 template designs.
With Aweber, you can also create and manage your email lists, get detailed analytics, and also connect it to a host of different tools and systems. It also offers automation features, but they are not as advanced as many other email marketing services listed here. Moreover, it also has one of the highest email deliverability rates to ensure that your emails land directly into the mailbox and not in the spam folder of your audience.
Aweber is also different with regards to its pricing. Unlike most other services, you get all the features and resources of Aweber in each of its plans. Talking about the plans, there are five different options to choose from based on the number of subscribers you have. The cheapest plan is for up to 500 subscribers and costs $19/month.
All the plans come with all the features, including unlimited emails, segmenting, automation, sign-up forms, customer solutions, analytics, and more. Apart from monthly, you also get quarterly and annual payment options. Moreover, there is also a 30-days free trial available.
Top Features of Aweber
- Simple drag and drop email builder
- More than 700 mobile-responsive templates to choose from
- Email automation options
- Every plan includes all the features
- In-depth analytics
If you have a more comprehensive marketing strategy that comprises email marketing, SMS marketing, chat, and more, SendInBlue can be a great choice. Not only marketing, but the platform is also very useful if you’d like to send transactional emails. With regards to email marketing, you get a drag and drop email editor, A/B testing, marketing automation, and email segmentation.
You can also create landing pages, signup forms, Facebook ads, and even retarget your audience with SendInBlue. However, the analytics features are fairly limited. But if you are looking for an email marketing platform that offers robust services without a lot of bells and whistles and at a cost-efficient price, SendInBlue is still an excellent option.
SendInBlue offers four different plans- Free, Lite, Essential, and Premium. With the Free plan, you can send up to 300 emails per day to unlimited contacts. The Lite plan costs $25/month and can be used to send up to 40,000 emails/month with no daily sending limit. The Essential plan costs $39/month and comes with up to 60,000 emails/month, advanced statistics, and the option to remove the SendInBlue logo.
The Premium plan costs $66/month and includes up to 120,000 emails/month, Facebook ads, multi-user access, chat, marketing automation, and landing pages. There is also an Enterprise plan for businesses with more advanced needs. You can get in touch with the SendInBlue support team to know more about this plan.
Top Features of SendInBlue
- One-stop-platform for email marketing, SMS marketing, chat, Facebook ads, and more
- Drag and drop builder for creating targeted emails
- Marketing automation with integration options, including CRM
- Create landing pages and signup forms
- Budget-friendly plans
Just like SendInBlue, GetResponse is not your standard email marketing service. Apart from email marketing, it offers Autofunnel, Landing Pages, Marketing Automation, Webinars, Autoresponders, and much more. In short, it is one platform that could take care of most of your digital marketing needs.
The platform claims to have an email deliverability rate of 99%, which ensures that your emails land in the inbox of your recipients. You get a drag-and-drop email builder, an A/B testing feature, and a host of integration options. Moreover, for your emails, you also get access to more than 5,000 Shutterstock-licensed images
GetResponse has four different plans- Basic ($15/month), Plus ($49/month), Professional ($99/month), and Enterprise ($1,199/month). The list size increases with every plan. For instance, the list size in the Basic plan can be up to 1,000, and the same for the Enterprise plan can be more than 100,000.
With the Basic plan, you get features like email marketing, autoresponders, Facebook ads, unlimited landing pages, and automation templates, with one sales funnel. The features and resources get better with more expensive plans.
Top Features of GetResponse
- Single platform for a host of digital marketing activities
- Unique features like webinars
- More than 5,000 Shutterstock images for your emails
- Split testing and analytics
- Multiple integration options
With more than 800,000 customers, MailerLite is a new yet popular email marketing service. It is already used by the likes of BMW, BoredPanda, GoPro, Marvel, and other top brands and businesses. From creating email campaigns from scratch, marketing automation, landing pages, pop-ups, to even surveys, you can do all of it with MailerLite.
You also get a host of integration options and an easy-to-use drag-and-drop email editor to create impressive emails. Other features include A/B testing, auto resend, RSS campaigns, email delivery by time zone, email segmentation, and analytics.
MailerLite offers a Forever Free plan which can be used for sending up to 12,000 emails in a month to up to 1,000 subscribers. The Free plan includes features like a drag-and-drop editor, built-in photo editing, rich text editor, video tutorials, knowledgebase, and more.
The paid plans start at $10/month for up to 1,000 subscribers but have no monthly email limit. With the paid plans, you get additional features such as removing the MailerLite logo, newsletter templates, HTML editor, custom domains, promotion pop-ups, auto resend, live 24×7 chat support, and more. There are also some great add-ons such as MailerPro, Dedicated IP, and SitePro to choose from.
Top Features of MailerLite
- Lifetime free plan with some great features and decent resources
- Use custom domains with the paid plans
- Promotional pop-ups and embedded signup forms
- A/B testing
- Detailed email campaign reports
SendPulse again is more than just an email marketing service. It allows you to create and manage your email campaigns, SMS campaigns, push notifications on the web, and even Facebook chatbots. Just like other popular email marketing services, SendPulse offers a powerful drag-and-drop email editor. You also get the option to personalize the emails, for instance, by adding the name of the subscribers.
With its Automation 360 tool, you can easily set up your email delivery, push notifications on the web, and SMS flows depending on events, variables, or actions the receiver takes. You can also access detailed statistics to know the clicks and opens so that you can further improve your marketing campaigns.
SerndPulse is a little innovative with its pricing. You have Monthly Subscription plans and Pas As You Go Plans. The Monthly Subscription is then divided on the basis of the number of subscribers. There is also a Free plan for up to 500 subscribers. Paid monthly plans start at $6.4.month for up to 500 subscribers but with unlimited emails.
With the Pay As You Go Plan, you can pay based on the total number of emails you would be sending. For up to 10,000 messages, you will have to pay $32. The plans become more cost-efficient as the number of emails rises. There is also a VIP Plan for larger organizations with more than 1 million subscribers.
Top Features of SendPulse
- Single solution for email marketing, SMS marketing, web push, and chatbots
- Automation 360 for automated emails, SMS, and push notifications
- In-depth statistics
- 100+ readymade email templates
- A/B testing, resending, segmentation, and integration options
If you have ever used email marketing, chances are that you might have heard about or even used MailChimp. Just like many other platforms on this list, MailChimp is a multipurpose platform. It lets you manage email marketing, social media marketing, digital ads, postcards, landing pages, marketing CRM, and a lot more.
Apart from the standard features like drag and drop builder, automation, and analytics, you also get advanced features such as content studio, store integrations, mobile app, social media sharing, and more. MailChimp is also one of the most generous with regards to its free plan.
One of the biggest reasons why people trust MailChimp is their Free plan that lets you send up to 10,000 emails in a month to up to 2,000 subscribers. The only downside is that the emails will have a small MailChimp footer. The paid plans start at $9.99/month and come with features like A/B testing, all email templates, custom branding, and 24×7 support.
More expensive plans come with additional features like advanced audience insights, retargeting ads, custom templates, automation, advanced segmentation, phone support, and more.
Top Features of MailChimp
- One of the most popular email marketing services
- Free plan with up to 10,000 emails per month sent to up to 2,000 subscribers
- Email marketing, social media marketing, digital ads, and more
- Paid plans come with advanced features like Purchase Likelihood, Lookalike Audience Finder, etc.
- New features added regularly
The last one on this list of best email marketing services is MailJet. No matter if you want to send marketing emails, transactional emails in bulk, or marketing SMS, MailJet is your one-stop solution. It comes with an advanced email builder that lets you create professional marketing emails with only a few clicks.
All the services are optimized for marketing agencies, and more than 130,000 companies already use the platform daily. With its role management feature, multiple members of your team can use the tools, and you have the freedom to set their scope of abilities. You also get advanced statistics to track and improve your marketing campaigns.
Mailjet offers a Free plan with up to 6,000 emails to unlimited contacts in a month. The paid plans start at $9.65/month and come with up to 30,000 emails in a month with additional features like no Mailjet logo, online support, sub-accounts, and more.
More expensive plans that start at $20.95/month come with features like segmentation, marketing automation, A/B testing, multi-user collaboration, and more.
Top Features of Mailjet
- Excellent choice for sending transactional and marketing emails or SMS in bulk
- Advanced email builder
- Email marketing role management
- Advanced statistics for tracking and improving campaigns
- APIs, Webhooks, SMTP relay, and other advanced features
What Should You Select?
If you are looking for the best email marketing service, these are some of the top options you can consider. Try the free or basic plan of at least a few of these popular options before making a decision.
A detailed understanding of your marketing campaign, your target audience, and your budget would help make the selection easier.