Are you planning to purchase a hosting plan from Bluehost? Confused about whether you should buy the Bluehost SEO Tools Start add-on with the plan? This post will make the decision easier.
Before we start talking about what this add-on is and its benefits, let us first quickly understand why your website needs to rank high in search engine results.
According to studies, around 80% of people search for a product or service online. The easiest way to discover new products, services, or businesses is to use a search engine like Google. So, if you are running a website, it is a must to ensure that your web pages rank on search engines for related keywords.
But simply being on SERP (Search Engine Ranking Pages) is not adequate. You need to be on the first page and preferably at the top spot. This is because almost 75% of the search engine users never scroll past the first search result page. SEO or Search Engine Optimization is an organic method to climb to the top of the search results.
What is Bluehost SEO Tools Start Kit Add-on?
In simple words, Bluehost SEO Tools Start Kit is an additional website optimization tool that you can purchase with your hosting plan. It can help you improve the ranking of your web pages in search engine results to help you reach more people and boost your website traffic. The more the traffic is, the higher will be your leads and sales.
While several SEO tools are available online, purchasing one from your hosting provider makes a lot of sense as you can manage hosting and SEO from the same control panel. The tool is equipped with some vital SEO features that are excellent for anyone new to the world of website optimization.
But note that the tool only has basic SEO features. Several SEO tools and WordPress plugins come with advanced features and are available for free.
Do I Need Bluehost SEO Tools Start in 2022?
You don’t need Bluehost SEO Tools Start, but it can help you boost your website’s search engine ranking, allowing more people to find your site. Bluehost’s marketing services help you build your audience and further your reach. Bluehost’s SEO tools also come with superior support services.
What are the Benefits of Bluehost SEO Tools Start Package?
To better understand the benefits of the Bluehost SEO Tools Start package, let us have a quick look at the features this add-on comes with-
- SEO Assistance
If you are new to SEO and searching for tips online, all the hundreds and thousands of results can make things very confusing for you. The Bluehost SEO Tools add-on helps eliminate this confusion by providing step-by-step assistance to optimizing your website. With a leading hosting brand like Bluehost assisting you with website optimization, you can rest assured that you are moving in the right direction.
- SEO Score
Based on the SEO of your website, the tool also offers an SEO score. This score is calculated based on on-page and off-page factors critical for website optimization. So, your ultimate goal would be to improve this score. This is a simple and effective way to know whether or not your optimization initiatives are actually improving the ranking of your web pages.
- Visitor Analytics
Bluehost has also simplified SEO analytics to make things easier for people new to optimization. For instance, the tool comes with visitor analytics where it helps you know the traffic source and location of your website visitors. Knowing the source will enable you to better understand how people are finding your website so that you can work on those sources further to receive more traffic.
- Site Review
The site review feature is a simple way for you to know all the issues that are negatively impacting your website ranking. For instance, if your website is too slow or if the SSL certificate is missing, the site review feature will notify the same so that you can take measures to eliminate those problems and boost your rankings.
- Content Optimization
Content optimization is another critical aspect of SEO. The Bluehost SEO Tools Start kit can help you optimize your website content for related keywords that are commonly used by your target audience when using the search engine. By optimizing your content for those keywords, you will be improving the chances of your web pages ranking higher in search results.
- Search Engine Website Submission
Once you have created your website, you are required to submit it to search engines like Google, Bing, etc. Only after you submit your website that these search engines will start indexing your website. The SEO add-on from Bluehost helps you save time and effort by making this submission process simple and quick.
Bluehost SEO Tools Start Pricing 2022
While there are web hosts that offer such SEO tools for free with their hosting plans, Bluehost sells it as an add-on. If you are interested in the Bluehost SEO Tools Start package, it costs $1.99/month and is billed annually at $23.88. Note that this will be over and above the price of the hosting plan you have selected.
It is also worth noting that this SEO Tools Start package is available for free in some of the Bluehost hosting plans. During promotional events, Bluehost offers this add-on for free even with their cheapest shared hosting plan. You can consider purchasing a hosting plan from Bluehost during one such event to get this add-on for free.
Bluehost SEO Tools vs. Yoast SEO
If you’ve been searching for free SEO tools online, you might have come across Yoast as it is one of the most popular website optimization tools available on the internet. Its popularity stems from the fact that it comes with advanced features that are simply not available or not as effective in other SEO tools and services.
While Yoast is a premium WordPress plugin, there is also a free version available for WordPress websites. Yes, you read that right! You can use this powerful SEO tool on your WordPress website for free to optimize your website and boost its search rankings. Needless to say, when compared to the Bluehost SEO Tools Start package, Yoast is way ahead.
As mentioned above, the Bluehost SEO Tool only comes with basic SEO features to help you begin with website optimization. Yoast, on the other hand, is a full-fledged SEO platform that is used by many of the most popular websites on the internet. But as Yoast is an advanced SEO tool, it has a bit of a learning curve for beginners.
Free SEO & Marketing Alternatives for Bluehost SEO Tools
If you do not want to purchase the SEO Tools Start add-on with your Bluehost hosting plan, there are plenty of other great alternatives that you can use for free. Here is a list of some of the most popular tools and plugins you can consider-
- All in One SEO
- Rank Math
- WP Meta SEO
- MOZ SEO Checker
- Google Webmaster Tools
- Bing Webmaster Tools
Most of these are premium plugins and tools, but they also have a free version that you can use to effectively boost the ranking of your website. Also, if you are new to SEO, it’d be helpful if you first try to understand the basics of website optimization, as this will make it easier for you to use these tools.
Conclusion: Is Bluehost SEO Tools Start Worth It?
So, is Bluehost SEO Tools Start worth it?
At $1.99/month, it is a decent SEO add-on that you can consider if you are just starting with SEO and don’t want to complicate things by having a different control panel for hosting and another panel for SEO. But remember that it only comes with some basic SEO features that might not be very helpful in enabling your website to reach the first position or even the first page, especially if your website is related to a competitive niche.
If you just want to get the SEO basics right, you can consider purchasing this add-on. If not, you can use any of the free tools or plugins that are listed above.
Last but not least, if you want to use an advanced website optimization tool to create a competitive SEO strategy, it’d be wise to invest in a popular paid tool or plugin. Compared to the free versions, the premium tools come with a host of great features to significantly improve the ranking of your website.